Okay, I have explained the original Villa Hunters concept but how does this relate to this OwnersHQ website?
Well, with a business model like Villa Hunters there are two different audiences to which we must cater, holidaymakers and you, the property owners.
Holidaymakers rent properties and are a crucial part of the equation, they are interested in finding suitable holiday rental properties for their breaks and learning about new destinations.
Creating a high quality experience for them to allow discovery of their perfect rental property is one of our core requirements, once this is achieved our job is to provide a safe and secure way for communication between them and you to occur.
Holidaymaker’s needs are served by our country focused websites which carry property listings, filtering tools and travel information.
Holidaymakers are important but it is the property owners who pay our wages and we make sure you are our number one focus.
We need you to list your properties so that we have inventory to show to holidaymakers, without your listings any efforts spent attracting potential property renters is wasted.
Obviously the best way to convince you to list your property is to have websites visited by lots of interested holidaymakers, and we have these (and are constantly working to improve further), but what if we could do more than just this?
What if we could build a place with content aimed at you, offering help and advice on topics like marketing, web site building and maintenance, increasing your enquiry to booking conversion rates or how to provide better experiences for your guests?
A place for discussion of industry news, the latest phishing scams, a community of likeminded property owners helping each other out.
That is what we want Owners HQ to become.
The OwnersHQ blog is to be a repository of content aimed squarely at property owners, it will be freely available at all times whether you are customers of ours or not (we don’t discriminate!).
We will also use it (at times) to convey details of our business model and explain the reasons behind why we have made certain decisions.
I’m also personally not opposed to using it to discuss our competitors either, if it adds value to the community as a whole or a particular point of discussion.
So I hope that you now have a sense of who this blog serves and what we are trying to achieve with it.
Any comments or suggestions for the site in the comments below would be gratefully received!