You’ll probably notice that I use the term ‘Bootstrapping’ here and there but what exactly does it refer to?
I’ll start with my first real introduction to the concept and explain it from there…
It must have been back in 2006 or 2007, a time when I really started to get into online marketing more seriously, that I discovered Seth’s Blog.
Seth’s writing resonated with me a lot and when I had free time I would often dig back through his archives, it was on one of these sessions where I stumbled across a link to the Bootstrapper’s Manifesto.
I strongly encourage anybody interested in business to read it through, it basically describes the key principles of a bootstrapper and compares and contrasts between a bootstrapped business and a traditional ‘big business’. [Read more…]